Social Media
This is a semi-formal Instagram report I created for the Tallapoosa Publishers news team. TPI does not have a social media team to do data analysis or create campaigns. I took the initiative to start collecting some social media data and develop campaigns for Instagram. Full presentation here.
​This is one of the Instagram campaigns I have developed. This carousel post showcases the top articles from each paper for the past month. It is also posted as a story so that links can be incorporated.
​Another campaign I designed at TPI was a reader feedback survey. I created the graphic for the campaign, developed the survey and collected the data. After reviewing it with the team, I created another graphic for social media that outlined how we plan to do better based on the feedback.
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​Along with Instagram campaigns, I also create many of Tallapoosa Publisher’s Instagram reels. Generally, for Facebook, TPI uses the full video. So for my video projects I start with a full video 16:9 and then reedit it for Instagram.